What is Ecommerce?

Ecommerce is known as internet commerce which products or goods will sell or purchase through online medium in which sellers can sell and buyers can buy their needs. Ecommerce plays a major role in boosting economy valued around $125-$148 billion in 2024, with projections to hit $340-$380 billion by 2030.  Due to huge demands of online products or services major companies goes online to scale their business. It helps to generate major revenue and it is opened 24*7 users can anytime book their orders for products or services.

Features of Ecommerce:-

Variety of Products:-   in any platform for ecommerce it has many variety of goods with many ranges and they can compares to find best with their needs.

Emi facility:- In shopping platforms they are now providing shopping with emi facilities with their banking and fintech partners. So it increases sales of businesses with flexible rate on interest on emi with autopay features which can deduct from their bank accounts.

Wide ranges:- products has wides ranges based on classification from low to high, colors ranges as white, black, blue, green, yellow, etc with brands selection as many listed brands as nike, puma, adidas.

Wide Categories:- now platsform provides wide ranges of multiple categories as fashions for mens, womens, childs, etc , shoes with various brands with multiple types, electronics and accessories as laptops, spare parts as cpu, ram, hardisk, etc.

Returns:- these platforms provides return features in which users can returns the products if they are not satisfied with  quality, size, color,  defective as expected you can return easily.

Refunds:- whenever your order products get returned it will get refunded within defined duration in amazon 5-7 days in some case.

How to Start business Online?

1. Market size :- first you have the products which are you want to sell you have to analyse how much is their market size.
2. Ecommerce Model:  you have to select the model in which model you wan to sell as D2C (Direct to Consumer), B2C (Business to Consumer), B2B (Business to Business).
3. Company registration:- you can analyse a suitable name for yours business for registration  with firm types as Proprietor, PVT LTD, LLP, OPC, etc. when it gets approval you have to apply for GST Registration. Then open a bank account with your business details with nearest branch of company headquarter. For startups which having minimal or basic funds can apply for proprietor gst registration, if they needed funds from investors then they should go for PVT LTD Company with Minimum 2 directors.
4. Domain Registration and Hosting:- they have to book a unique domain with their business name they should go for .com extension which is top level domain. For hosting they can purchased basic hosting if they have minimal budget if they have huge and they needed scale then they should choose datacenters or cloud platform providers as google cloud (GCP), amazon web services (AWS), Microsoft azure, etc. With our consideration you should choose datacenters rather than aws due to pricing of per request and many many other things.
5.  Business Website and Mobile App:-  To Make Ecommerce website choose best tech stack it can be html, css, js, jquery, ajax, php, Laravel, mysql, api, react etc. frontend should be load fast in less meantime. For backend you have to focus many parameters to make yours site should not be hacked by malicious code or hackers as XSS (Cross Site Scripting), SQL Injection, Rate Limiting, etc. when you get orders and when it comes for scale you should integrate load balancers, data sharding, if needed then integrate microservices, firewall security as cloudflare, etc. for mobile application you should flutter for development due to its cross platform features which will runs on both devices as android and ios simultaneously. For businesses like flipkart, amazon, meesho, bewakoof.com, etc they uses api (Application Programming Interface) to connect  their website to mobile apps. We can use firebase notifications to notify user in their smartphone as marketing stunt, offers, orders placed, etc.
6. Marketing:- when the development phase completed as mvp then you have to create and adopt the marketing strategy as content creation on social media platforms and paid advertising platforms as meta ads and google ads. Meta ads is based on CPI model and google ads based on CPC model. Based on budget you have to make budget division to run multiple ads with strategies.
7. Revenue:- Based on revenue you should scale your business in all direction as tech, marketing, support which will handle in every small to large scale operations widely.
8. Investment:- after revenue gets started you can connect with investing firm as contrary capital, accel partners, tiger global, softbank, etc to make pitch  and scale yours operation by dilution of shareholdings.
9. IPO:- If needs major investments you can consult with IPO consulting firms which can build yours DHRP for public investment after yours company will be listed as in NSE or BSE for Indian listings after SEBI approval which regulates public investments.

When yours platform is growing and stable then you con thought about other business that is the process how enterprise works as Adani Groups, Reliance Groups, Zoho Corp, etc. you have to be success in one domain then you have to go in another domain. Never do multiple businesses in first one is not stable it will lacks in failures as Anil Ambani done due to opening  of its multiple businesses in meantime. Every businesses should follow pipelines to grow their business with their teams. Teams is major core part of yours business which helps to scale with their expertise, feedbacks, leading in a way the usp matters. When company grow you should focus on culture that really matters how you treat them. If you understand yours employee problems and customers issue you will definitely build the business.